“This step recognises the substantial investment that many sellers have made in their properties with regard to water efficiency as well as independent water sourcing and storage solutions.
These efforts and investments can cost hundreds of thousands of Rands and a mere passing reference in the property description fails to draw sufficient attention to the investment which has gained enormous importance as the drought has become a crisis in our region. This ‘waterwise’ marketing campaign further serves to raise the awareness of the water situation in our region. We are encouraging other real estate businesses to embrace the idea and follow our lead and use the waterwise logo in their marketing.
Sellers and buyers have already responded very positively to this initiative and we are highlighting these properties in our listings on www.CEI.co.za as well as www.CapeTownProperty.com and www.Constantia.co.za